Top 5 Graphic Design Services to Explore in Your Business

Graphic Design Services are important in web development and need an expert to perform this process. Graphic designing is broad and has a lot of avenues to explore and master. If you want to pursue this field, then you need to understand where you are skilled or what services are interested in providing when it comes to web development craft. Another important issue that you need to consider is your client’s needs. You may not know what graphic design services are in demand, that’s why you need to research first what is selling before settling for one. This article will give you five services that are lucrative in the graphic design field. I will list them down and explain what each of them entails.

Brand Strategy

Branding is very important for any business for selling point purposes. It is what distinguishes one company to another even when they are offering similar products or services. It gives them a corporate identity that allows clients to differentiate them from their competitors. As a graphic designer, you may wish to work for a company that does branding or specializes yourself in it. In graphic designing, a brand is created by building and promoting the company’s image using visuals. This involves coming up with a slogan, company logo, copywriting and advertising. The aim of branding is to make the company unique and recognizable, portraying the desired image of the company.

Logo Designing

The difference between a brand strategy and logo design as forms of identity is that logos identify your business in the simplest form possible using a logo mark, typographical solutions or both. That’s just about it. It represents your venture in the simplest visual way possible. As a graphic designer, you’ll achieve perfection in your logo when there is nothing else to take away from the logo. As simple as it looks, what makes a logo design so important? A company logo acts as a seal of approval and people will quickly realize that they are dealing with a certain company when they see the logo. It also guarantees security, if they are dealing with a reputable company. A business logo makes your company unique from your competitors, making it easier for your clients to recognize you from a crowd. The mind process visuals faster than text. When searching for your company on Google, all a visitor has to do is search for your company logo and he’ll easily find you. For reviewers and critics, this means a lot to them.

Social Media Designing

Social media design is also an important aspect of graphic design. Social media is used for marketing purposes; therefore, it’s important for a graphic designer to set up goals before diving into it. Setting up goals allows a freelancer graphic designer to create not only beautiful social media buttons but also pass the message in a visual manner. Know your target audience first before getting down to business. Use your competitors as a yardstick to measure and gauge your audience’s needs. Once the target audience has been found, ask yourself why you want a social media design on your website. Of course, it’s for interaction and marketing purposes. Keep things simple and visually stunning, too much text, images or fonts in your design will be overwhelming to the visitors.

• Color

In any graphic design, color plays a very important role. Color evokes emotions, set the mood, and also creates an atmosphere for the visitor before digesting what you are offering. Psychologically speaking, different colors have different meanings. Get tips from the company and find out what emotions they want to be evoked from their clients and visitors and from that establish consistency. Having this in mind, use color schemes that don’t interfere with text. The text should also be clearly visible for clients to get the message. After establishing your client’s goals and what they stand for. You can choose between two or three different colors that go hand in hand with the set company goals.

• Text

FYI, the text is not the same as typography in graphic design. The text refers to a sequence of words. On the other hand, typography is the visual element of the written word. Brands are the pride of any company and any company would like to show off what they stand for or what they offer. However, using many images to portray a business will overwhelm the visitor. So, the best thing to do is to in cooperate both text and images. This also applies to texts. Too much of it makes the page look busy and visitors may find it hard to grasp anything. Strike a balance between the two.

Typography

Typography is an art by itself. Any graphic designer will tell you that the hard part in designing is selecting the perfect font to complement the image. However, when this is achieved, it gives the graphic life of its own. Just like designing your social media buttons, the font’s color should reflect the brand image and personality. Two or three different fonts are enough to drive the point home. More than that will destruct the visitor and they may end up getting lost along the way, before getting the message. Fonts also give a company identity. If you are not consistent with your font, visitors will have nothing to remember you by. You need a font that visitors will relate you with, even when the logo isn’t there.

Just like color, typography evokes moods, so you need to be careful when choosing one font over the other. It has the power to impact the viewer’s interpretation. For example, if your client’s business is about insurance, you will go for a professional font that clearly demonstrates the profession. But if it’s about baby stuff and toys, you’ll go for a more child font and color. Look at all the angles of the business and decide what font to use. If you are going to use several fonts, fonts with high contrast should be paired together. This will create a balance in their visual appearance and make them pop.

Animation

Animation refers to the motion design of graphics. This is a rather complex element in web design that rewires a lot of resources and knowledge to implement. Not all graphic designs are equipped with this knowledge. Animation brings your website to life by offering the visitor a preview of what to expect from you. When implementing this element on your website, you need to analyze its impact first to your audience. What is its purpose and how will it assist your business? The animation is usually used in tutorial videos, advertising, corporate videos, films and more. Nowadays, companies want to demonstrate how their products and services work through animations, making it an important aspect of marketing.

Conclusion

All five services are crucial in graphic design. As a web developer, you need to expand your repertoire by learning and offering these services to your clients. If you lack the experience and time to develop graphic designing skills, it’s advisable that you employ experts in this important field to add value in your web development.