How to Identify a Brand Character for Your Company

Every business owner wants to create a unique identity and stand out of their competitors. Establishing a good brand reputation in the market by delivering high-quality products, services and robust customer support can be challenging.

To develop a brand, you need to focus on certain aspects such as a unique business name, logo and brand character. For a business, a brand character acts as a personality that represents your organization. It can be useful and help you define your company’s sole objective, role and identity when promoting your brand across online and offline platforms.

What is a brand character?

A brand character is the identity of your business/organization. It is designed in a such way that a consumer can relate and build an emotional relationship with its unique selling products & fundamentals.

It is defined as the set of human personalities and characteristics related to the brand giving it a different personality and recognition in the market and in the minds of the consumers. It can be a cartoon character, animal or anything.

A brand character should remain the same on different platforms and show exclusivity to your company. It is relevant to avoid universal characters, as these will be forgettable.

TOP EXAMPLES OF BRAND CHARACTER

1. TWITTER

Twitter is one of the most long-running social media platforms. With more than 320 million people twitting each month, this platform has become the best place to share your thoughts, emotions and emotions digitally.

Twitter’s logo, a Larry bird was named after basketball great Larry Bird. People across know this brand because of its bluebird. It has become global and everyone knows it who has ever seen a tweet.

Note: Twitter was founded in 2006 by Noah Glass, Jack Dorsey & Evan Williams

2. Reddit Snoo

Reddit gives a forum where web users from different backgrounds can share their hobbies, news & another type of host & content.

The Snoo head character is a stylised smiling alien that has been used in all the marketing strategies and their products. It represents Reddit’s conversation and friendly community. The Snoo head is always blank.

3. GEICO’s Gecko

GEICO stands for Government Employees Insurance Company which has a very attractive visual logo or character that stands out from its competitors. Being the second largest auto insurance company in the United States, the character also focuses on its uniqueness and reputation.

GEICO’s Gecko brand character first came into the limelight in 1999 for a Television advertisement and was voted as the most favourite advertising icon in the United States in 2005.

Brand Character vs. Brand Personality

Being an entrepreneur, it is important to know the basic difference between brand personality and character. Promoting a business, products and services via brand character is one of the best ways to leave a long-lasting impression on customers. But for that you need to know the difference.

Brand character is a visual retreat that represents your brand or company’s unique identity. The main purpose of the brand character is to evoke emotions & influence the customer’s perception of the brand through visual representation. Logos, Photography, cartoon characters, animals, colours, videos, shapes, etc are some of the types of brand characters.

Brand personality is a set of personal character traits that attached to your brand or company. It sets the overall feel and image of your company.

Brand personality is a base for building a social image that can impact how people think and feel about the brand itself. Sincere, sophisticated and excited are some of the types of brand personality.

Qualities of Brand Character

A business owner always wants to establish a unique identity for his products, services. Branding is one of the important aspects and designing a brand character can help you define the emotions of your company. It is one of the important parts that a potential customer can relate and build an emotional connection instantly. Here are some of the key benefits of Brand Chrachter:

1. Trustworthiness

Trust plays one of the biggest roles when creating a unique presence in the competitive market. You have to win the trust of your customers through the quality of your products, trustworthy services and customer-driven approach. Consumer should feel like they can trust your brand character.

2. Expertise

Brand character should encourage your potential customers that you ca take advice and guidance. The varied elements of Brand Character are colour palette, typography, etc.

3. Friendliness

A friendly brand character has the potential to upgrade the normal icon or cartoon character into an iconic brand. This creates eagerness and encourages people to interact with others.

4. Enthusiasm

The brand character may be very enthusiastic about your products or services. They should create anticipation among customers when telecasting on TV commercials, social media posts and other platforms.

Identifying a Brand Character for Your Company

It is important to know the new technology that can help you find out the personality of your brand so that you can create a friendly, relevant, enthusiastic and grabbing brand character.

There are a few questions you can ask yourself that can help you identify your company’s brand character.

• What is my brand stand for?
• What is the personality of my brand?
• What are the core values of my brand or company?
• What is the highlight of your brand?

It is important to find the answers to these questions and understand your branding strategy in a better way.

Choose the values of your brand character

When you decide what values you want in your brand character, you can easily design a customized logo. Make sure it should be based on your company’s vision and brand identity. You can start a council on what kind of brand character would best represent your company.

1. Design your brand character.

When you decide on your brand character, then your next step is to design the character. You can start thinking about how you will need to get creative. You can use animation, photography, and illustration they help represent your brand character.

2. Implement your brand character.

You choose the value of brand character, design your brand character then your next step is how to implement your brand character. Then you should be included in all of your great advertise material & good marketing ideas to attention & attract your consumer to buy your product very easily.

Conclusion

The Brand Character helps the brand to express itself through creative visual elements such as logos, brand colour, theme and other marketing collaterals such as print advertisements, leaflets, social media posts brochures Etc. This can help you create a unique brand image that can leave a long-lasting impression on your customers.