How to E-A-T Ethically with Digital PR

Marketing is one of the crucial aspects that encourage people to buy products from a particular company. A good marketing strategy can help you attract more potential customers, which in turn, generates more sales.

However, personal branding has become of the most effective ways to gain customers’ trust. Earlier, businesses focus on building a trust level to induce customers.

In short, it is all about trust- the T in Google’s E-A-T.

Believe it or not! People trust a company or brand if they have a real human face. This encourages them to buy a product without a hint of stress. In a competitive e-commerce market, trust can help you gain or lose your position in the SERPs.

Digital marketers are now moving away from historic link-building activities, such as broken link-building, and link exchanges, and have witnessed a jump on the thought-leadership bandwagon.

Simple-to-access and free tools such as HARO and the Twitter #journoorequest provide a low barrier to entry and give the misleading impression that this is a simple route to links. This means you don’t need to invest in a long strategy.

With this sort of digital PR, you can leverage the benefit of SEO marketing and brand awareness. However, you need to stay consistent and patience to trust both the Search engine platforms and loyal customer base as it takes a lot of time.

Here are some of the common mistakes to avoid if you want to see the best results on SERPs.

1. Importance of About Us Page

It is always good to focus on creating a good “About Us” page. Add relevant content to the page, especially regarding the company’s bio, history, and in-house team. This builds trust and encourages web visitors to convert into potential customers. It is also an important on-page trust signal for a content SEO strategy.

You can see this with a photo and a quick bio on the Huel page.

Add a proper headshot and a crisp bio outlining their role, experience, and credentials. Make sure you use authentic content and do not use a stock photo as this can affect your search engine ranking. Also, give correct contact details and other information on this page.

2. Do Not Use Fake Information

Google keeps on updating its algorithm to maintain the authenticity of digital marketing. It already made it clear that it gives importance to everyday expertise. So, there is no need to use fake certificates or documents to attract potential customers. Instead, look for an authentic way to showcase real and genuine expertise and quality of services.

There are many websites in the marketplace which do not focus on their expertise. They are more focused on promoting businesses and start-ups. It is always good to sustain a transparency level if you want to grow in this competitive digital world.

Content Conflict

Digital PR is all about building links to boost your conversion rate and website ranking. However, you can’t build links at any cost. PR is good but there is no need to build controversial headings to gain attention.

Some new businesses develop a reputation on begin disruptively, but you must consider how an estimate will affect the brand image, especially when it will contradict the ethics of a company.

You are not just building links but are also working on developing a strong brand. This means you may end up with reputational damage if you do not consider the vision, values, and ethics of your brand just for the few links.

If you want to attain visibility on search engine pages, add real value to your story.

Do Not Overlook Social Profiles

It is difficult to trust signals in today’s era. Many digital PR overlook social profiles but this plays a crucial role in building a strong brand image.

If you call a journalist with commentary from an on-page subject expert, the chances are high that they will Google them. People quickly trust brands, companies, and individuals if they have a genuine social profile. This makes a journalist feel more relaxed and comfortable. You can use Facebook, Instagram, LinkedIn, and Twitter.

It is good to link the About Us page to these social profiles and don’t forget to add a link back to the site in the bio of these profiles.

The Ideal E-A-T Circle

Do not forget that Google’s Search Quality Raters always look for expertise, genuine information, and authority on a website. This includes news articles, links, Wikipedia pages, and much more.

This is where a result-driven digital PR strategy incorporates newsjacking, social profiles, and About Us pages. It can help journalists as well as Google to connect the links to a thought leader’s expertise.

Google always values subject-driven article that includes the name of an expert and adds links to an About Us page.

Conclusion

Digital PR manager tries the best ways to promote the brand by making the most out of authentic link building, social profiles, and other genuine credentials to help you rank higher on Google and other search engine platforms.