Best App Marketing Strategies that Work Like a Charm

In this day and age, Smartphones are the most ubiquitous devices out there. You may have people that have never used a computer in their lives, but they will be using a smartphone without an issue.

Sure, most older people still struggle with this once-novel technology, but that is changing as they increasingly become a larger part of our daily lives.

So, it might make sense for marketers and other digital media to conduct marketing strategies specific to the smartphone, and to take advantage of its unique aspects that might not otherwise be possible via traditional marketing, or even on other digital devices.

Most of the use that smartphones have is through apps, and the way you use an app or what features it has can have a significant effect on marketing strategies, marketing potential, and user growth and retention.

How Marketing Strategies on a Smartphone are Different?

A smartphone works much differently than how, say, a billboard works, or even a TV advertisement. The most significant difference among those is that you take your smartphone wherever you might go.

Most people have their smartphones on them at all times, so it makes sense for marketers to look for apps that run on their smartphones to utilize certain marketing strategies.

A smartphone is owned by about half of the global population. That is at least 3.5 billion or so people that have a smartphone, and so, it is quite certain that the future of marketing lies with mobile and mobile apps.

The App Marketing Strategies You Can Use to Drive Growth

Most of the time, it is not enough to just make a great app. In fact, the more technologically savvy your app is, chances are that you might find that users react to it with much more difficulty and that the adoption rate is really low.

A great example of this was provided in the hit HBO TV Show, Silicon Valley, which showed that a revolutionary new Pied Piperapp was simply too complicated for users, while programmers and developers lauded it for its amazing features, UI, and more.

So, it makes sense to market your app and adopt these marketing strategies that we are here to present to you so you can grow your brand and your app’s user base.

Remind Users with Push Notifications

People don’t like being told what to do, but they do depend on notifications, especially considering most people have their calendars, alarms, daily reminders, and more on their phones.

Push notifications have been in app marketing for quite a while, and data shows that a large majority of push notifications do, in fact, get opened by users. This can be used to inform users of new updates, products, events, posts, and can even get an inactive user back on the app.

Go Cross-Platform Rather than Native-Only

Typically, you might need to be on at least two platforms when you are making an app, and those two are the usual Android and iOS platforms. However, to truly take advantage of all marketing potential, you need to have your app available on as many platforms as you can to widen your reach.

Of course, this requires you to develop your app more, but it will help you get more users faster, especially if you have utilized IDE software effectively. This allows you to build for browser versions as well so that users have multiple ways to use your app across various devices.

App Store Optimization is as Important as SEO

If you want your app to be listed on the top of store search results, you need to optimize it accordingly. No amount of marketing will be useful if your app is invisible in the first place.

Pay attention to search queries. You need to be ranked highly, focus on primary keywords, and increase your chances of being known. A majority of apps are found through store searches of primary keywords than anything else.

App Store Optimization (ASO) helps your brand and your appmarketing efforts actually help it stand out from the competition.

Viral Loops Keep Users on Your App

Viral loops attract new users, and help your app to be marketed to users. It is a marketing funnel that lets users use something that you created that can be shared.

This something can be an experience, an incentive, referrals, etc. Something to help you get your viral loop into motion.

A great example of this is from cloud storage brands and websites, such as Dropbox, that award users with storage when they invite their friends and others to use their app, that brings in new users, as well as provide an incentive for existing users to expand their use on the app.

Have a Website Dedicated to Your Mobile App

It might seem redundant to have a web page completely dedicated to a mobile app, but it is more common than you think.

This is most helpful for building up credibility for your app. When users know that you have poured resources in your app, they know that you are the real deal. It can also help you with your social media marketing efforts, as you can promote your website, your app, and your brand simultaneously, adding up on customer touch points.

Apply Your App for Awards

This is one of the most serious strategies to market your app. This sort of marketing strategy helps you garner significant exposure for the app, and help with feedback and credibility.

Entering contests and winning them gains increased visibility, gets more users to download the app, and is a surefire way of getting your app truly out there among the people.

Use a Referral System

Referrals are a promotion tactic that is quite common for a mobile app, and even more for marketing it. When you create a referral system, you create incentives for existing users to essentially market your app for you, and encourage other users to join in as well.

Stock market apps use this method to get users to download their app, as well as allow it to market them to their friends and family. By doing so, they get free stocks that can be worth as little as a few dollars, to even hundreds of dollars.

Promotional Pricing Never Hurts

Promotions bring in new users. It is pretty much a guarantee that users will make purchases when they are awarded with promotional offers, which is marketing 101. This can help you attract users and even build up a loyal user base that you can later cross-sell or even upsell to.

Speaking of cross-promotion…

Finding Cross-Promotion Partners is Even Better

Two brands coming together that a user can take advantage of seems like a pretty great deal. It also helps brands build on each other’s user bases and attract new users. One brand can help sell a product, while the other advertises its services, and both reap the benefits.

Helpfulness Over Business-Centric

Brands need to have a specific brand value, and always be creating a community, and helping others grow. Keep sure that your brand’s values are how your audience expects them to be, and that your app is not being over-marketed to a point that your customers devalue your brand and start leaving in droves.

Social Media Influencers are the Modern Marketers

Nowadays, influencers are huge. They have followers ranging from hundreds of thousands, to a few million, and can be the voice that takes your product to the next level. Social media influencers have a significant level of sway in the world at large, and their followers and the products they recommend are likely to get more and more in the hands of daily consumers.

Your app can also market towards influencers that are specifically tied to your niche, so that the audience you pull in are relevant as well.

A Blog Presence Helps You Stay Relevant

A new blog every week, or sometimes, even every day, is a very necessary aspect of keeping your app and your online presence relevant. For one, it helps you stay up to date yourself, as well as bring in new users and leads that are not otherwise attainable.

Market research shows that websites that regularly blog are looked at more favorably in the market, simply because of their higher online activity, and that it helps build user interest and increased traffic towards your website or app, which can let users see ads you run, your products, or more.

Conclusion

Developing a truly extraordinary mobile appis quite an arduous task, but that alone is not a guarantee or an indicator that an app will be successful. The advent of time, energy, and resources being spent to market it and raise awareness of the app, however, pays for itself in the amount of user traffic and sales you generate from those marketing efforts.