10 Result-Driven Advertising Ideas for Your Small Business

Running a small business is not enough if you want to sustain longer in the market. As a responsible entrepreneur, you need to think creatively while promoting your products, services, and business image.

Optimizing your resources and gauging potential risks are the two important factors that can help you grow your small business. However, you can’t overlook the power of marketing and advertising. Whether you run a local restaurant or a salon, make sure you leverage the benefits of innovative advertising ideas to generate more leads and revenues.

Since you keep a close track of your expenses, you can’t spend everything on paid advertisement. Instead, look for low-budget or free ideas to market your brand.

Here we bring you 10 result-driven advertising ideas for your small business:

1. Word of Mouth Marketing

This is one of the most effective, budget-friendly, and quickest ways to promote your brand. You can attract new customers by offering quality services and products to your existing ones. They can promote your products by leaving genuine reviews, good testimonials, and ratings. You can encourage them to tell good things, customer service, and everything about your business to their friends and relatives.

You can use this power and expand your business scale without spending much on advertisements and promotion campaigns.

2. Use Google’s Free Ad Credits

In today’s era, Google is one of the most powerful platforms where you can promote your business, products, and services to your targeted audience across the world. There is no denying that Google Ads can help you generate leads by putting your business on the search results. You can easily target customers who live within 10 miles of your company or store, etc. they can search for your products online before making the final decision.

Unfortunately, not all small businesses can leverage the benefits of paid Google ads. It is quite an impossible thing to generate leads.

However, Google unfolds a great scheme and offers free ad credits to new Google ads users. They are now providing $500 in free credits if you spend $500. In addition to this, various hosting companies will also provide a few hundred dollars in free Google ads credits.

If you want to do something new, use these credits and check your advertising tactics and ROI growth rate.

3. Organise Events

You can host events and classes to reach targeted customers and generate higher revenues. Below are some great examples you can try:

• You can host a make-up tutorial on social media platforms to promote your salon.

• You can host a class to bake cookies and cakes on Facebook and Instagram for your local bakery

4. Extend Your Instagram & Budget using Micro Audience

Believe it or not! Investing in social media ads will aid you to reach a wider targeted audience. However, you don’t need to spend the entire money on different campaigns.

Instagram is a robust social media platform that gives you great features so that you can attract micro-audiences. You can try:

• You can upload your email list to target potential users. This way, you can easily promote your products and offer discounts to lost customers.

• Classify your targeted audience depending on their age and gender

• Target customers close to your shop or store.

5. Use the power of Email

Direct mails are still in trend and can become a great advertising tool to appeal to more customers. It is more personal because you are directly communicating or conveying a message about your products, services, and discount deals. It is good to segment your audience and send snail mail.

6. Attend Local Events

Small business owners should attend local events to expand their network and develop new contacts for the betterment of their businesses. You can search more about local events and business programs in the same niche.

7. Newsletters

Content marketing is the king in online marketing. So, you can create an engaging newsletter to share strategies, resources, and other useful information related to your products and services with your targeted audience.

8. Start Blogging

This is one of the best ways to generate higher organic traffic on the web. It simply adds credibility as you share details about your products. Use free website tools to create a free site. Start writing and publishing blogs to boost your site’s visibility on search engine platforms.

9. Improve Your Relationship With CRM

Work on your CRM or Customer Relationship Management System to retain customers and attract new ones. It basically stores details about your potential customers, leads, and prospects. With this tool, you can keep close track of your leads and sales.

10. Ask For Reviews and Feedback

Do not underestimate the power of customer reviews and feedback. In the online world, these play a vital role in attracting new customers. So, deliver quality products and services to your existing ones and take their feedback. Try to post them on social media platforms for more exposure.

Conclusion

Consider these 10 creative advertising ideas and take your small business to a new height of success.